I am pleased to announce that African Information Solutions for Companies Online Limited “African Is Cool” is now offering our online managed website services to businesses other than listed companies in Africa.
To request our marketing pamphlet click here.
Our decision to broaden our product outreach has been largely influenced by the feedback we have received by the companies we have dealt, the feedback received from the users of our websites, and our realisation of the significant size of the communities in Africa using the internet. Whilst our online investor relations solution should really be an “add on” to an existing corporate website we have designed and implemented new websites for the majority of our clients and then incorporated our online IR solution – and this has been another indicator of the demand for good interactive websites.
There IS critical mass in Internet use in African markets and we believe significant returns may be gained by companies that identify how to offer their services and products in this arena. The question is how?
A big weakness of the current corporate website is that it is managed by companies themselves. People are busy and they are not well informed. From our anecdotal evidence, we believe that website statistics of some really large organisations that manage their own poorly populated and outdated websites are less than 1/30th of the traffic that should be going through their websites had their sites been adequately populated and managed. Furthermore, and this is the critical bit, these websites lack the interactivity tools that are able to identify people wanting to do business with their companies. Lastly it’s not possible to grow sustainable relationships with people that companies cannot identify.
The dynamic nature of the web means that companies should outsource the whole aspect of online communications. To be sure, many businesses in Africa do not have the critical mass to employ someone full time in the online communications space. The corporate awareness levels of the issues involved are low. Few executives will realise that it is not “what” to do online but “how” to do it. They also don’t realise that they actually own the greatest strategic asset in an online communications policy: data. A simple example of the demand for online information is our portal of online African annual reports on www.africanfinancials.com – the growth in traffic to this website has been phenomenal as illustrated in the chart below:-
The question is: does your business generate information or data that is of use to a broad range of stakeholders or customers or agents etc. If it does you are sitting on a strategic asset and the internet is the tool you should be using. Who should you deal with?
AIC is well placed to deliver value added solutions in the general corporate space as we have been in the high-end interactive online communications space for some time. Yes, we have specialised in investor relations but we spend a lot of our time communicating with stakeholders rather than investors and this has reiterated the opportunity that the online presence provides. For the past year and a half we have managed the school websites of St John’s Educational Trust: St John’s College and St John’s Preparatory School. Our experience outside of the online IR space has been positive.
It’s not a generalisation to say that there is a high level of discontent with what existing corporate websites are delivering to their owners. It’s easy to do a review oneself to see that all is not well with the typical corporate website. Sites look outdated aesthetically, errors are quick to point themselves out and there is no assurance that any information on the website is actually complete and up to date. No alerts icons appear. Send an email and its not responded to.
In growing our African Is Cool business we have been privileged to have highly competent business partners and have had the time and capital to invest in keeping up to date. As relative newcomers to the Internet we have not been influenced by past structures, habits or technologies and have been able to adopt the latest technologies as they arrive. Our background in database programming has also been of huge benefit.
So who should consider using AIC as their strategic online communications partner? Here are a number of criteria:-
- Your business should be one that generates on-going data or information that is of interest to a broad range of users, stakeholders, agents or customers online. Examples would include banks, stock exchanges, agricultural associations, any association, insurance businesses, multi-nationals, commodity traders, agricultural organisations with outgrowers or agents etc.
- Your business should be one that has the ability to respond to online traffic / feedback efficiently and be a business whose senior management buy into the concept of online communications.
- Your business should be one that seeks to develop a secure, on-going relationship with stakeholders.
- Your business should be brand, service or data oriented.
- Your business should be one that realises that if “you pay peanuts you get monkeys”. Either you are going to take an online strategy seriously or not. Cheap services will be just that.
- Your business should be one that deals with a vendor that has a strong corporate reputation from existing clients.
- Your business should agree that it will not be involved in the update of data on an ongoing basis. AIC has a team doing this all day everyday and we know what we are doing.
(African is Cool) has been managing the online investor relations initiatives of 17 listed companies in 5 African markets. Our online investor relations portfolio continues to grow and we are currently rolling out 5 new online investor relations clients in Zimbabwe and Botswana. There is significant scope for listed companies to take their investor communications initiatives online and this potential is matched by the commercial potential in normal commercial activities. Its from this background that we now enter managed corporate websites.
To request our marketing pamphlet click here.

