African Investor Relations

I do not believe that African markets are ready yet for social media in investor relations. Unless its for the likes of Safaricom or other regional heavyweigths. Ones with the resources to manage this properly in the African context. I believe that there’s risk in dealing with an ignorant investment community, one that has ready access to the Internet.

The absence of investment in shareholder education by Governments in Kenya, Nigeria and most of the other markets in which there has been significant growth in retail investors is the cause of my worry.

We haven’t yet got past the basics. There’s a lot wrong with listed companies’ attitudes and practices for any savvy retail shareholder to get their teeth into should they wish to shout.

I may change my mind as our services evolve. I just cannot see listed company executives grasping this, not until the current crop of grey haired techno-phobes give way to their upwardly mobile successors.

That said I have to say that the incessant focus on social media and investor relations in international markets is very interesting. Especially when all the technical jargon is summarised down to easily understandable content and tips. There’s good stuff online so I thought I would share some with you in the presentation below.

Got an African slant on the content presented below – let me know…