My business partner just spoke to a bloke in the online sales and marketing game – very different to our business but he said some meaningful things – he said the secret to making sales online was trust, likability and knowledge (knowledge in the sense that people believe you know what you are doing). He has been struggling a little in the online health industry (a massively competitive market). Anyway he said his experience over the last few years this was the most important thing he ever learnt – “width in inches, depth in miles”! I thought that said it all!!!
The same thing applies to an online IR programme. Exchange the likability for transparency and you have the same principles that should form the foundation of a communication platform. Specialise in building an online community from every aspect of your business’s interaction with investors, employees and stakeholders. Width in inches, depth in miles.