It’s rather long. It’s quite basic but does provide a really balanced overview of the investor relations function. In so far as it relates to the IR function for listed companies in Africa the principles remain the same but the resources needed to achieve them generally only appear in the largest market capitalised companies. For the vast number of listed companies in Africa a different approach is needed to address the IR function. One that does not use too much money or time or effort.
Here is a brief extract from the guide which may be downloaded here:-
“Aside from providing private investors with the facility to buy and sell shares on-line, the internet has transformed investor relations practice for companies. For example, AIM-quoted companies in particular are now bound to maintain a comprehensive investor section on the business on their website. In addition, through the corporate website, most companies encourage email communication from investors. The corporate website also provides a platform for efficiently providing private investors with information and updates about the company.”