Our clients drawing a diverse community of interested identified stakeholders (over 6,000 at the last count) to their websites and the responsibility of managing these contact details is becoming apparent. It’s not easy. Contact details should always be complete and accurate and we have found that the best time to do this is as soon as investors register in the investor relations section of your website. Thereafter an annual email blast asking for updated information should suffice.
Once correct details have been recorded (our software enables our clients to choose what information is needed in order for investors to register) the investor categories can be used to great effect. The ability to immediately discern and communicate with the media, analysts (buy side or sell side), individuals, shareholders at the press of a button (say upon the release of significant news, corporate actions etc) is key to saving time and money.
Our clients are also realizing that the compounding effect of corporate communications in brand enhancement and investment case dissemination can be significant. For example one client of ours has 500 registrants registered to receive the daily share price alert. On average 250 investors open these emails daily so in an average month of 20 trading days, our clients’ investment case and brand is exposed 5,000 times.
In addition, each time the community to which the email is addressed opens an email they have the opportunity to communicate with management and send their feedback. They do, with interesting results. This direct form of communication requires an immediate response and the benefits of having automated communications and a friendly IR firm to assist really enhances corporate brand and reputation.